Holiday Greetings from our Current and Incoming Presidents

As we close 2020 and start the New Year LINLA's leadership addresses the members and the Industry.

Holiday Letter from President Jay Ratto:

December 22, 2020

Dear members, friends, and colleagues,

Well, we made it through the chaos and uncertainty of 2020 and I hope that you fared well, both personally and professionally. This coming year will likely start much the same as 2020 ended but with one major difference; Collectively, we know what we are capable of. Each of us has faced challenges that shook us - but didn’t crush us. We have been tested in many ways and prevailed as individuals, as companies, and LINLA as an organization. 

At the start of this year, the industry prepared to face the usual challenges of a normal year; profitability, workforce issues, restrictive regulations, etc. But as the pandemic spread and the lockdown occurred, it became evident that all those issues would take a back seat. Faced with more questions than answers many of you turned to LINLA as your professional association. We moved quickly, dropping everything to get you answers. LINLA became, not just your professional association but your “Crisis Worthy Partner”, pursuing and distributing accurate information as quickly as possible. And you took these tools and restructured your businesses to survive and, in many cases, thrive. How is that for teamwork?!

So as we begin this new year, we begin it with those victories, both big and small, under our belt and a greater sense of confidence in ourselves and our ability to adapt. We begin it knowing how tough we are and who our partners are. Let’s all drink a toast to ourselves, and remember what Lyndon B. Johnson said:

“Yesterday is not ours to recover, but tomorrow is ours to win or lose.”

I invite all members to attend the Virtual Annual Meeting; where the LINLA board reports on the coming year, you elect our 2021 officers, and we all welcome our new President John Cannarelli!

On behalf of myself and the entire LINLA Board, I’d like to wish you all a joyous holiday and a safe new year!

Jay Ratto, Current LINLA President

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New Year's Letter from Incoming President John Cannarelli:

Thursday, December 31, 2020

Dear LINLA Member,

As your current Vice President and incoming President of the Long Island Nursery & Landscape Association, I am writing to both introduce myself as well as keep you abreast of LINLA’s continuing work to serve our industry here on Long Island. 

If you do not know me, my name is John C. Cannarelli. I own and operate Nassau Suffolk Landscaping & Bay Gardens. My grandfather, John Cannarelli Sr, started Nassau Suffolk Landscaping in 1957. My father, also John Cannarelli, ran the business for many years out of Dix Hills. Now my brother Justin and I operate the design/build company as well as our retail garden center, Bay Gardens, in East Moriches. As the third generation, I think of my family history and feel compelled to give back to the industry that played such a significant role in my family’s success.

This year was my first as an officer of LINLA (what a year to start). I served as 1st Vice President under the guidance of President Jay Ratto, witnessing first-hand the hard work and dedication of the officers and board of this organization as well as the strong stewardship it provided in guiding us all through the chaos that was 2020. All the while continuing to fulfill LINLA’s mission of Education and Scholarship. 

During the Spring shutdown, LINLA worked tirelessly to provide our members with current and accurate guidance from state and local governments. Can we plant? Can we mulch? Can we cut? Are we “Essential”? Doing everything possible to ensure that our members knew the correct answers and knew them as soon as possible. Then, when the coast was clear, LINLA did our best to ensure that the industry had the information needed to return to doing business as safely as possible. 

This last year illustrated to us all that nothing is certain but death and taxes. As the association looks forward to 2021 and beyond, we plan to continue to do what we can to position you, our members, for success. We recently announced a new twist on our Design Showcase; Your Home - Your Paradise. This program looks to capitalize on the public’s new-found affection for their home & gardens by establishing a direct-to-consumer website and social media presence that will showcase the inspiring work of our members and connect consumers directly to your company. Plans are also in the works for added member benefits, family-oriented events, informational seminars, and additional networking opportunities. Further down the road, we envision a comprehensive digital member directory, available to both homeowners and professionals. As always, LINLA will continue advocating for you, providing education, professional certifications, scholarships, and networking opportunities.

I hope you were able to steer yourself, your business, your employees, and your loved ones safely and successfully through this year. Going forward we hope to continue to provide the resources to make that process easier and your business more successful. In return, we ask you, if you have not done so already, to renew your memberships and look into ways to help us at LINLA and give back to an organization that has strengthened our industry for close to 90 years.

As we finish this most trying year, Jay Ratto, myself, and the LINLA board would like to thank our loyal members and wish you all a happy, healthy, and profitable 2021! 

Sincerely,

John C. Cannarelli, Incoming President